Taxidermy Taxi
Client
BrewDog
The Campaign
How do you launch a new BrewDog bar near seaside in Brighton?
Create the world’s first Taxidermy Taxi out of a dead donkey called Dave, obviously.
Anyone could hitch a ride to the bar simply by tweeting us using #TaxidermyTaxi.
That’s it.
Coverage galore, obvs (Metro, Telegraph + literally every outlet and blog anywhere near Brighton).
Nice one, Dave.