Taxidermy Taxi



The Campaign

How do you launch a new BrewDog bar near seaside in Brighton?


Create the world’s first Taxidermy Taxi out of a dead donkey called Dave, obviously.


Anyone could hitch a ride to the bar simply by tweeting us using #TaxidermyTaxi.


That’s it.


Coverage galore, obvs (Metro, Telegraph + literally every outlet and blog anywhere near Brighton).
Nice one, Dave.