Taxidermy Taxi

How do you launch a new BrewDog bar near seaside in Brighton?

 

Create the world’s first Taxidermy Taxi out of a dead donkey called Dave, obviously.

 

Anyone could hitch a ride to the bar simply by tweeting us using #TaxidermyTaxi.

 

That’s it.

 

Coverage galore, obvs (Metro, Telegraph + literally every outlet and blog anywhere near Brighton).
Nice one, Dave.