There are two things that get The Romans really excited: free alcohol and tonnes of coverage. Here’s a super simple campaign with both.
Following a month of strikes, delays and another spike in train fares, we had an idea to create a service that plugged into realtime train delays to reward frustrated commuters with free G&Ts. And so, #YayDelay was born, a campaign that turned angry Londoners into the most unlikely of influencer channels.
It clearly touched a nerve, resulting in over 70 pieces of zesty coverage, including Metro
, Evening Standard
, The Sun
, Daily Star
… well, pretty much everywhere tbh.
“Gincredible” – The Sun
Total reach: 1.52billion