PR Agency of The Year 2020


The Romans named Campaign's PR Agency of The Year 2020, Joe Mackay-Sinclair, Lucy McGettigan, Ottilie Ratcliffe.
In 2017, PR Week named us Best New Agency. Then, in 2018, PR Moment named us Agency of The Year. They did the same again in 2019. And, in 2020, perhaps the biggest one yet: The Romans are Campaign’s PR Agency of The Year, 2020. Feels pretty good, maaaan, especially after we just unveiled our new management team line up.

Here’s what they said about us:


The Romans is small but fast-growing, with an evidently great culture. From impressive growth and doubling its office space to winning dozens of awards, it’s been a productive year for the PR agency, culminating in it being crowned Campaign’s PR Agency of the Year.

The Romans, which launched in 2015 with investment from Mother, has a bursting trophy cabinet that boasts four Young Lions, four 30 Under 30 wins and 26 industry awards for 2019 alone.

For Eve Sleep, it identified the snooze button as a way of getting mattresses to enter conversation. Hitting this button has an impact on health – the sleep it provides is not restful or healthy. So it wrote an open letter to Apple chief executive Tim Cook, published in City AM, entreating him to remove the snooze button in the next iPhone update. It also launched a podcast called Refuse To Snooze. Each episode was nine minutes long, the same length of time as the iPhone snooze function.

The Romans also put on a “Drag Cleans” cabaret show to launch Method’s new range of cleaning products. Characters were inspired by the products and Method funded the LGBT Foundation’s work for an entire year.

“They’re making interesting, smart, ‘I wish I’d thought of that’ work,’” one judge commented.

Putting people ahead of profit margins is key at The Romans: a chef is hired to cook a daily sit-down meal for the team to share, each employee receives a membership card to Shoreditch House and the team enlists in what they describe as monthly “woke activities” from crystal healing to flotation tank sessions. Mental wellbeing sits at the heart of the agency, with trained Mental Health First Aiders at hand or paid-for professional help, which can be accessed anonymously.

New business is on the up, too: the agency won 17 new accounts, including Popchips, Moonpig, Ben & Jerry’s and Ovo Energy.

As one judge said: “The Romans are small but fast-growing, with an evidently great culture. The outstanding submission.” Another added: “One of the best, entertaining and engaging PR papers I read. And I’ll be sure to keep The Romans in mind next time I’m looking for a new PR agency.”


The full write up is here: