The Do Button

Old Work
About This Project

Here’s an antique, pre-Roman, piece of work (created by a team of Future Romans) for Cancer Research UK.


Play the video case study on the left!


Research showed that if people liked a charity on Facebook or followed them on Twitter they could actually be less likely to donate.


Likes won’t beat cancer.


And so we came up with “The Do Button” – an innovative way to address the passive way people consume the web and instead actually get them to DO something there and then to help beat cancer.