Romans go coconuts for new account

 

Excuse¬†the cheesiest headline ever written [blog guy, you’re fired].

We’ve won Innocent. Yesssss.

Here’s what PRWeek said…

Innocent Drinks hires The Romans to launch coconut water drink in the UK

Innocent Drinks has hired The Romans to support the UK launch of its new coconut water product.

Clemmie Nettlefold, UK PR manager at Innocent, said: “The Romans came to us with the idea of a pop-up bar where the only currency was emoji and we loved it. It is the perfect way to celebrate the launch of our brand new coconut water range and support our ATL advertising campaign this summer.”