20 Jan Romans got an agency
We’ve only gone and launched a modern PR agency.
Lock up yo’ clients yo.
The Romans are coming as Citizen duo launch agency
The Romans was created with the backing of creative advertising agency Mother.
Dhanak joined Citizen from Shine and was previously head of PR at Paramount Pictures.
She said: “As an industry, we know that PR has to evolve and punch through potential constraints as the media landscape continues to redefine itself. The scale, energy and resources of an agency like Mother offer such exciting potential to do that. The support of an independent partner gives The Romans the freedom to create exceptional work for ambitious clients, and an exceptional working environment for ambitious staff. We can’t wait to get started.”
Sinclair, a two-time Cannes PR Lion winner, joined Citizen in 2013 from Burson-Marsteller, where he was also a creative director.
He said: “People don’t care about survey stats in a press release, they care about music, telly, gaming, fashion, sport – in short, culture. We founded The Romans because we care about culture too – especially how brands can use it creatively to reach and engage their audiences through earned media.”
While at Citizen, the pair secured numerous new clients for the firm, including Bacardi Global, Go Compare and Cancer Research UK, clocking up more than 40 award nominations in 18 months.