Our young superstars Kandace and Gabie have triumphed at the PRCA’s #NextGen creative challenge, beating dozens of teams from across the country.
The competition, previously the Young Lions, saw the teams given 24 hours to respond to a brief set by Macmillan Cancer Support.
Our guys pitched A Christmas Cancer, the world’s first Tiktok pantomime. It sought to subvert the upbeat medium of panto and instead use it to deliver a hard-hitting message around the tireless work Macmillan nurses do, even during the festive period.
The judges feedback said the idea was “Really well thought out in terms of execution” and the “Perfect platform for this sort of activity” with a “Well considered media strategy with considered use of how to make assets work hard across social and traditional media.”
Gabie Speed said: “This was a very challenging but rewarding brief, balancing the hard topic of Cancer with Christmas, the amazing work Macmillan nurses do as well as engaging an entirely new Gen Z audience was tough! But we managed to find the sweet spot where they all intersected by merging culture with real life cancer experiences. And the world’s first live streamed TikTok panto solely about cancer was born’.
Kandace Williamson said: “It has been such an incredible challenge competing this year, especially in the current climate and I’ve loved every minute of it. The brief was brilliant, and we are honoured to be chosen to represent the UK.”
This is the third time in the past four years that a team from The Romans has won the competition, with Ottilie Ratcliffe and Jack Davy winning Lions in Cannes in 2017 and Josie Dougoud and Olivia Butcher winning last year. There must be something in the water.