Lidl

Lidl by Lidl

Brief

  • London
  • Consumer

Liam Gallagher already had an 'unofficial' relationship with Lidl when he said he'd gig there. When Oasis announced their reunion later on that year, we had the PERFECT campaign.

Idea

From one iconic merch manufacturer 🤝🏼 to a band that shaped the Britpop-fashion era, Lidl launched ‘Lidl by Lidl’ - a ‘beer-proof’ parka-style jacket just in time for the reunion gigs. Launched via a Wonderwall mural outside The Etihad Stadium which some eagle-eyed fans may recognise 👀 Rolling Stone dubbed it 'genius', LADbible said it was 'perfect for getting the badge in', NME called it 'special' - and the jacket sold out in 2 minutes, with coverage on GMB and Lorraine on launch day and over 195k website visits GLOBALLY.

300+
Pieces of coverage
3
Of the fastest rising Google searches that week
2 mins
For total sell out
105k
Website visits. Enough to fill Wembley. Twice.
UK FOR UNHCR

Fragments of Hope