The Hungry Games

Idea

Every fan has heard it. A striker with hunger. A team showing hunger. We took that familiar football cliché and gave it a twist.

Partnering with cult content creator Bryan’s Gunn, we created a remix-style hero film that starts in the world of football and ends in the real world – where hunger is not a metaphor, but a daily reality for millions.

Voiced by legends like Klopp, Earps and Dublin, the film sounded like football content, looked like football content and landed like something much bigger. It made fans stop, watch and think again.