Nationwide
Nationfried
“how can you explain what Safe Account Fraud is to an audience that literally couldn’t care less?”
Idea
We turned a simple bank account offering into the ultimate celebration of fried chicken and takeaway culture, as well as a must-attend freshers Party - NationFried.
The week-long event was a feast for the senses. We deliberately chose a humble chicken shop, that students are used to stumbling into on their way home, as well as much-loved TikTok stars (rather than dusty rent-a-celebs) to help curate what we offered when they walked through the door.
From free servings of food, to first-term financial survival tips, the event quickly spread on social and through word of mouth which led to a healthy serving of students queuing around the block to get in on opening night.
- 33%
- Increase in consideration among students
- 64%
- Of students aying they would consider switching to Nationwide after seeing the campaign
- 10,186
- Flex student accounts opened
