We launched our Sports & Ents offering in 2021 with a focus on creative PR, a space The Romans excels at, but the sports industry was lacking. By bringing our creative expertise, the division has become one of the agency’s fastest-growing specialisms.

Fans are bored of lazy sports and entertainment marketing: logo wallpaper, obvious talent deals and formats they’ve seen before. Sport and entertainment grabs headlines, fills feeds and lights up WhatsApp groups, but that means fans have never had more to skip or ignore.

Our fan centric, culturally connected creative approach means our ideas are designed to fuel fan conversation across multiple disciplines.

Core Services

PR & Influencer

From developing fan engagement strategies, to making talent work harder, through to 360 comms campaigns - we pride ourselves on our ability to tackle one of sport’s biggest challenges: engaging new audiences.

Studio: Content & Experiences

We deliver events of all sizes for some of the world’s most iconic brands. From high-profile launches at the O2 Arena, to bespoke activations at Hyrox London, we ensure each event is impactful and tailored to its audience, whether on global stages or at grassroots gatherings.

Partnership Strategy & Brokering

We prefer to use strategic smarts to help identify and broker partnerships that deliver real value for your brand through a rigorous process.

First defining whether a partnership will actually deliver against your marketing objectives, secondly looking at your audience and brand to identify the territories that will best reach your consumers, before making recommendations on partners that will secure results.

Creative Activations

Most partners become wallpaper. Sport is sacrosanct to fans and unless you can find a meaningful role in your partnership, a space where you can add value to fans’ lives, you’ll be ignored, or worse, chastised. We can help you build out a consistent creative platform that will resonate with your partners’ fans and then develop creative activations that earn their place in Sports & Ents culture by fuelling fan conversation.

Corporate Comms

We may not wear suits all the time (ever), but in today’s world, the lines between corporate strategy and consumer/fan engagement are often blurred. Whether it’s on the field or in the boardroom, the way you act and communicate has never been more critical to audiences who are increasingly mindful of environmental and social responsibilities of the team they support or sport they love.