The First F1 Season Ticket

Idea

Unlike any other team sport, attending and supporting your favourite team throughout an entire season is almost impossible for the average F1 fan. But with Heineken preparing to be at every single race for seasons to come, what if we brought fans along for the ride?

The world’s first F1 season ticket. A carbon-fibre, money-can’t-buy pass that gives the holder and a friend access to every single race on the F1 calendar - with flights and hotels included - all covered by Heineken. The inaugural ticket was handed to superfan Brandon Burgess & next year, another will be up for grabs via a F1® Unlocked. Smart, simple and rooted in fan culture, it dominated social conversations, sparked organic fan sharing, and captured the attention of media around the world.