
The fans wanted more from Monkey, and we delivered

The Romans’ social work sits at the centre of what audiences are sharing and caring about, thanks to a team obsessed with trends, tech, behaviours, and society. In a world where attention is the most valuable currency, we make sure brands are leading the conversation and not just catching up.
Our social strategy work is built around audience insight, cultural relevance and measurable impact. We identify where brands can credibly play, plot social’s role in the wider communications mix, and strategise platform-specific approaches that turn business objectives into lasting audience engagement.
Content is where Roman creativity comes to life, thanks to our extensive in-house creative studio capabilities. We develop social-first ideas, formats and assets that stop people mid-scroll, spark conversation, and drive sharing. From AO content to global campaign moments, Romans content is rooted in culture and tuned for the way people consume content today.
Drawing on our cultural IQ and deep industry relationships, we connect the perfect creators, voices and communities to our brands. From large-scale creator programmes to niche advocacy campaigns, we focus on building lasting, authentic and impactful partnerships that lead to commercial impact.
In a world where reputations can be won or lost online in nanoseconds, we can help brands stay prepared, protected and responsive. Using social listening, risk assessment and real-time counsel, we can identify potential threats early, guide rapid response strategies, and help clients navigate challenging moments with confidence, clarity and control.
We put your brand in every conversation that matters by building existing communities and tapping into new ones. This includes daily monitoring across various social channels, active engagement in closed community spaces, and jumping on opportunities to connect, respond, or amplify cultural and/or trending conversations. Through a consistent and strategic presence, we turn followers into fans and fans into advocates.