PG Tips
Launching The Labrewbrew
After a 10-year hiatus, fans went crazy for Monkey. They begged and begged for their own, and we listened.
To launch him in style, we hijacked the Labubu craze at London Fashion Week, unveiling our “Labrewbrew” Monkey bag charm with a bold street-style shoot. We teased it, dropped a giveaway, and then made it available to buy.
It sold out instantly, sparked huge buzz, and put PG Tips at the heart of fashion week culture.
- 1.82M
- Organic reach
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- Organic views
- 25.2K
- Engagements
- 10 minute
- Sell-out time
