Connecting with creators

Idea

We’re the creative hub driving Stanley 1913’s influencer vision across Europe.

As the central team leading influencer strategy and execution, we shape how Stanley 1913 connects with audiences across the UK, France, Germany, and The Netherlands. From monthly product seeding to reactive and paid influencer campaigns, we craft culturally resonant moments that build fame for the brand and fuel global product demand.

With our finger firmly on the pulse on what’s hot, we don’t just follow trends - we creatively lead within them. As the HUB, we spot emerging conversations and transform them into authentic brand activations that place Stanley 1913 right where audiences are already engaging.

This summer, as aura beauty emerged as one of the biggest trends of the year, we transformed the insight into a standout creative moment: The Stanley 1913 Aura Pop-Up. Activated across all key markets, the experience tapped into the nostalgic mood ring revival - inviting influencers to have their aura read by an expert and discover the Stanley colourway that best reflected their unique energy and style.