OnePlus
Women With Altitude
Develop a global tagline for the smartphone: ‘For The Explorers’. After that? Bring it to life through earned.
Idea
How many female explorers can you name? If you’re like most people, we’re guessing zero.
We decided to right some historical wrongs by recruiting three contemporary female explorers, and have them recreate the expeditions of Dorothy Pilley, a pioneering mountaineer of the 1920s.
With the phone as their guide, our modern trio conquered the route, all captured in a documentary shot exclusively using OnePlus 13 and released ahead of International Women’s Day.
- 41k
- Extra visits to the OnePlus site
- 162M
- Media reach
- 4
- Amazing women spotlighted
