Worldpride enlists The Romans for Worldpride Amsterdam 2026

Pride Amsterdam is being supported by creative communications agency and Cannes Lions’ PR Agency of the Year 2025, The Romans, in a collaboration for the landmark WorldPride event, set to take place in Amsterdam this summer. Teams from Amsterdam and New York will unite to deliver communications strategy and execution across European and US markets.

WorldPride 2026 - under the theme Unity - will turn Amsterdam into the epicentre of a global movement for LGBTQIA+ visibility and rights. At a time when LGBTQIA+ communities face growing pressure worldwide, Unity is a call to stand louder and together. With millions expected across a programme spanning mass public moments, The Romans will develop the earned strategy and messaging, and work with Pride Amsterdam’s in-house team on global media relations and strategic partnerships.

The relationship will be led by The Romans Amsterdam, while The Romans New York will provide local US support. As a leading independent agency across both cities, The Romans is sharing its transatlantic support to reflect its ongoing commitment to diversity, equity and inclusion.

The Romans is known for its dedication to DE&I. It is a place where people are welcomed, included and respected, no matter their gender, age, sexual orientation, identity, racial or ethnic origin. It has been a focus since founding almost 10 years ago.

Previous initiatives include being a founding partner to People Like Us, an industry body dedicated to promoting inclusion within the creative industries; The Taylor Bennett foundation, a charity that supports young people from a range of ethnic minority backgrounds to pursue careers in PR, and being front-of-shirt sponsor of Millwall F.C.'s LGBT Team, The Millwall Romans.

Martijn Albers, PR and Communications Manager Pride Amsterdam: “The Romans really understand culture and how to cut through, and we love the energy they’ve brought to supporting us as we activate this momentous event.”

Sophie Nicholson, Partner, The Romans Amsterdam and Berlin, says: “WorldPride is everything we hold close to our hearts as an agency. Advocating for inclusion and supporting the LGBTQI+ community is in our DNA, so this pro bono partnership with WorldPride and the fantastic team who are putting on an event to remember is nothing short of an honour. We won’t pretend we’re not excited for the party too! The cherry on top is working together with our world class team from over the pond to put Pride on the global stage.”

Adam Pietrala, Managing Director, The Romans New York, adds: “Being part of WorldPride is an incredible opportunity to contribute to a moment that resonates on a truly global scale. We’re proud to bring our team’s creativity and strategic thinking to an initiative that celebrates inclusion and progress. This is an exciting opportunity for The Romans – here and around the world – to contribute to something that celebrates community, drives visibility, and leaves a lasting impact.”

With a programme expected to attract millions of visitors from around the world, WorldPride 2026 will position Amsterdam at the centre of international conversations around LGBTQIA+ rights, inclusion and diversity. WorldPride 2026 will take place from July 25th to August 8th.