Supercell
Brawl Stars
Re-engage teen players and bring the f**ked-up fun they’d been missing into the real world.
Idea
Rather than spreading the OOH across Germany, we took over Berlin with a series of bright, fun, and cheeky OOH ads that captured the essence of Brawl. We then partnered with 8 top German creators with interests in gaming, lifestyle and football to drive the OOH moment as a talking point online.
Together with the creators and SK Gaming, we crafted content that tied together the campaign’s bold visuals and Brawl Stars’ tone of voice in a way that fit their channels.
- 20k
- new players gained
- 11M
- combined social views
- 100k+
- re-engaged gamers
