Building a corporate reputation
Increasing Nothing's global awareness and corporate reputation, with a focus on targeting the investor community in the UK and US.
Idea
We’ve worked closely with founder and CEO Carl Pei’s team to generate a significant run of tier-one interview opportunities and adapted the corporate narrative to match the speed of the company’s growth.
This has been tied to frequent tentpole announcements, including a $200M Series C raise, a major product launch, and the announcement of Charli XCX as its new brand ambassador.
In just a six-month period, we secured opportunities for Carl in Bloomberg, CNBC, CNN, Financial Times (twice), The Times, Politico, The Telegraph, and Wall Street Journal (twice) - as well as a prime slot at SXSW Austin.
We’ve also worked closely with Chief Brand Officer, Charlie Smith, to expand our bench and enter new media spaces, securing hits in Business of Fashion, Business Insider, Monocle, Vogue Business, and WWD.
- 120+
- Pieces of coverage secured
- 25+
- Profiling opportunities in under 12 months
