Lidl
The Trolley Bag
Make the 2026 Nik Bentel collab even bigger than the first, we’re going Global.
Idea
The Croissant Bag of 2024 paid homage to Lidl’s renowned bakery section but for 2026 we needed to launch an accessory that travelled across 12 markets and was totally ownable by Lidl. Enter - The Trolley Bag.
Launched via a pop-up at LFW and spotted on the streets of Soho with Anais Gallagher, customers couldn’t wait to get their hands on one.
Available only by entering a ballot, The Trolley Bag was free for fashionistas across the Globe as Lidl continues to democratise fashion one launch at a time…
- 90
- second sell-out
- 3BN
- global reach
- 750+
- pieces of coverage
- 12
- Markets activated across the EU
