3 Lidls On A Shirt
Show up in the most hype-worthy moment. Insert Lidl into one of the world's biggest cultural moments in a way only it could, sparking engagement and driving talkability.
Idea
Most brands buy their way into the World Cup. Lidl earned their place.
Enter, The Three Lidls Jersey. Featuring specially created 100% liquid and odour resistant POUR-TEX technology, as well as a water-resistant pocket to safely store your belongings and ventilation to keep you cool in the warm evenings and the heat of the fan watching experience.
It turned a familiar fan frustration (although one born out of winning, so it’s not that bad) into a culturally relevant product people genuinely wanted, proving that creativity can outperform sponsorship when rooted in a real truth.
The jerseys sold out in just 55 seconds and quickly appeared on resale sites for more than three times their retail price, transforming a simple piece of merchandise into a sought-after cultural item.
- 150
- pieces of coverage including Metro, The Sun, Rolling Stone
- 1
- killer segment on Mock The Week
- 700
- million people reached
- 16,402
- website views
- 55
- second debut
