Made of Metal

Idea

We embraced the Nord 4’s defining feature - an all-metal design - and made it our entire campaign focus.  

Working with Finnish monster rockers Lordi, best known worldwide for their iconic Eurovision win with Hard Rock Hallelujah, we created Made of Metal, a track that turned the phone’s metallic design into a literal anthem.  

The campaign didn’t stop at the song. A tongue-in-cheek mockumentary followed Lordi as they recorded Made of Metal, with the Nord 4 cleverly woven into the narrative. An unholy union of band and brand social media content amplified the campaign, while a limited run of vinyl records gave European markets a killer tool for engaging their most-wanted media.