B&Q

Corporate Press Office

Brief

  • London
  • Corporate and Reputation

Integration in action.

In our first year working with B&Q, this mentality has already produced results across both corporate and consumer needs.

This year, we’ve generated coverage across B&Q’s entire spokesperson bench - from CEO Graham Bell to elderly shop-floor worker Ron McLaughlin - and supported B&Q in pushing weekly announcements to our key media targets.

Additionally, during the festive period, we activated B&Q’s partnership with Shelter to highlight poor conditions in temporary accommodation. This included creative activation, consumer call to action, as well as MP engagement and executive interviews on national broadcast media.

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Building a corporate reputation