B&Q
Corporate Press Office

Integration in action.

In our first year working with B&Q, this mentality has already produced results across both corporate and consumer needs.
This year, we’ve generated coverage across B&Q’s entire spokesperson bench - from CEO Graham Bell to elderly shop-floor worker Ron McLaughlin - and supported B&Q in pushing weekly announcements to our key media targets.
Additionally, during the festive period, we activated B&Q’s partnership with Shelter to highlight poor conditions in temporary accommodation. This included creative activation, consumer call to action, as well as MP engagement and executive interviews on national broadcast media.