Nationwide
Fairer Share Drops
Create a big bang moment to celebrate the day Nationwide eligible members receive their £100 Fairer Share payment.
Idea
To celebrate Nationwide’s £100 Fairer Share payment landing in millions of members accounts, the UK’s largest building society teamed up with TV presenter, DJ and style icon Maya Jama to launch Fairer Share Drops, a UK-wide treasure hunt featuring 100 incredible-value finds with items priced between £1 and £100.
Including everything from vintage Polaroid cameras and Hermès cushion covers to a Cult Gaia Clutch and Vintage football jerseys, the collection - curated by Maya herself - was hidden in plain sight in second-hand stores across the UK, at a fraction of their original prices, highlighting just how far the £100 Fairer Share payment can go.
- 680M
- earned reach
- 12
- national press features
- 450k
- views on Maya's social channels
- 20k
- microsite views
