Heineken
Filling Pieces
Developing a global and local media strategy to launch The Kiosk as a relevant hostspot for both local and global tourists in Amsterdam.
Idea
We created an earned and paid media strategy to build cultural credibility. This was done via strategic partnerships with international hype platforms such as Highsnobiety, while simultaneously securing earned hype coverage in global titles like Hypebeast, WWD, and PAUSE, as well as leading Dutch fashion and lifestyle titles including ELLE and Vogue. To strengthen relevance among younger audiences, we collaborated with culturally attuned influencers who created social-first content dedicated the Kiosk workshops.
- 60
- pieces of earned coverage across global and NL titles
- 100%
- positive sentiment
- 27m
- editorial reach
- 695k
- paid media reach
