Oatly
Oatly Taste
Proving that plant based is not only better for the environment, but tastes better.
Idea
Together with Amsterdam based bakery, Scandinavian Embassy, we invited media and influencers to give a twist to their Monday morning coffees. Welcomed with two different coffees, visitors were asked which coffee they preferred. Little did they know, it wasn't the coffee, but the milk in it that was different. Guided by taste guru Chantal van der Leest, guests discovered how food preferences are based on deeply rooted biases and, once removed, true taste emerges.
As a surprise, Oatly introduced their new signature drink, a liquid version of the Swedish pastry Semla.
- 30+
- visitors
- 4M+
- media reach
- 1.2M
- social media reach through influencers
