Ketel One
Ketel One After Dark
Inserting Ketel One into cocktail culture in Souther Europe. Making it the must-have vodka for The Espresso Martini.
Idea
Coffee culture has exploded in Spain, with Madrid becoming a hub for craft coffee. Cafes have become the hottest hangouts in the country, so when coffee time ended and cocktail hour began, we took over the coolest cafe in Madrid to create an After Hours cocktail experience that heroes the most important people in the city: bartenders and baristas, who collaborated to create the ultimate Espresso Martini and unique twists on this classic.
- 350
- attendees
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- social posts
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- social impressions
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