Amble
Launching a new EV startup
Launch new EV startup Amble to market and profile its four founders: Julian Hoenig (ex-Apple, Audi, and Ford), Adrien Noose (ex-Cowboy), Michael Tropper (founder of for people), and José António Uva (founder of Estúdio Lisboa).
We supported Amble on positioning, strategic media engagement, and the management of embargoed founder interviews to create a launch moment that showed the world who they were.
Our strategy delivered, securing long-read interview features in Wired, Fast Company, and Dezeen, among others, that landed on the embargo lift.
The features drove significant buzz around Amble and its concept - a reimagination of the buggy for a world beyond cars - and supported real-world pre-orders worldwide.
- 50+
- Pieces of coverage delivered in launch week
- Multiple
- Long-read interview features in Wired, Fast Company, Deezen among others
- Significant Buzz
- Driven around Amble and pre-orders shot through the roof
