Betway
Roddick Returns
Get tennis fans opening their Betway app during the Wimbledon. The only minor issue, it wasn't an official sponsor of the tournament.
Idea
Andy Roddick never won Wimbledon, despite three near-misses. That frustration mirrored what Betway’s all about - giving people the advantage they need to win. So, we turned a missed opportunity into a feel-good story.
12 years after retiring from a glittering career of Grand Slams and three devastating Wimbledon final losses, Betway gave Andy Roddick the ‘Advantage’ and a shot at redemption... 4,018 miles away in Wimbledon, North Dakota. Transforming this tiny town into a DIY tennis tournament, enlisting all the residents as players, officials and fans.
- 38M
- Impressions
- 500%
- jump in engagement rate
- 1.2M
- Video views
- 22k
- App downloads
