Chivas Regal
Strike The Right Note
Blending Charles Leclerc's cultural and creative sides with Chivas Regal
Idea
We leveraged Charles and Chivas' off-track passion for music to create a launch campaign that highlighted Charles' creative side, featuring him playing the piano in Monaco. We crafted a synergy between piano notes and whisky notes to deliver the perfect creative execution, targeting the hype and cultural titles that Chivas Regal wanted to be featured in.
The campaign concluded with a real-life activation in Melbourne, Australia, where we opened a one-night only piano bar, Chivas Regal presents Leclerc’s, with influencers and global media in attendance.
This resulted in mass global coverage in the likes of Vogue, Rolling Stone, Complex, Dazed, Wonderland and Tatler.
- 1k+
- pieces of global coverage
- 15m+
- views of the content across social media
- 20m+
- reach through social media
- 5B+
- global reach through coverage
