Clash Royale
The Clash Royale Halftime Show
Tapping into the momentum of the Superbowl to deliver the first ever in-game halftime show with Lil Wayne.
Idea
Give Lil Wayne the chance to perform during the Super Bowl with an exclusive, in-game only halftime show. The hip hop icon took over the world of Clash Royale and performed his hit song, ‘A Milli.’ The performance showed Lil Wayne alongside some of the game’s Giants, Goblins, Musketeers, and more - with tens of millions of players enjoying a front row seat.
- 46
- earned placements
- 40.4M
- total earned OTS
- 45
- social placements
- 126.8M
- social impressions