Porsche Middle East & Africa
The Black Mambas

How do you turn sustainability from something you say into something you do?

Idea
In an industry crowded with sustainability claims, credibility is everything.
So rather than telling a sustainability story, we created one. With Porsche and The Black Mambas, the world’s first all-female, unarmed anti-poaching unit, we solved a genuine operational need: transforming a second-generation Porsche Cayenne into a dedicated Rapid Response Vehicle for daily patrols across the Greater Kruger.
We created an eight-minute documentary, with the story told by the Mambas themselves, putting the conservationists at the centre.
- 18M
- total reach
- 72
- earned media reach and social stories
- 20+
- countries covering the story
- 1
- winning Porsche global sustainability award

