Porsche Middle East & Africa

The Black Mambas

Brief

  • Dubai
  • Consumer
  • Multimarket

How do you turn sustainability from something you say into something you do?

Idea

In an industry crowded with sustainability claims, credibility is everything.

So rather than telling a sustainability story, we created one. With Porsche and The Black Mambas, the world’s first all-female, unarmed anti-poaching unit, we solved a genuine operational need: transforming a second-generation Porsche Cayenne into a dedicated Rapid Response Vehicle for daily patrols across the Greater Kruger.

We created an eight-minute documentary, with the story told by the Mambas themselves, putting the conservationists at the centre.

18M
total reach
72
earned media reach and social stories
20+
countries covering the story
1
winning Porsche global sustainability award
Maison Terraē

Clay Jugs