Papa Johns

The Tomatini

Brief

  • London
  • Consumer
  • Social and Digital

Creating the cocktail of the summer.

Idea

With savoury cocktails rising in popularity, Papa Johns collaborated with mixologist Sip Social to create a limited-edition cocktail: The Tomatini.

Blending their signature tomato sauce with basil-infused vodka, thyme vermouth, and a red wine syrup for a balanced sip. The new beverage is designed to pair perfectly with your favourite slice, as new research shows seven in 10 pick pizza as their go-to food to pair with a cocktail.

Over 31k
organic views
8%
engagement rate on TikTok (Industry benchmark 2.4%)
100%
positive sentiment
5x
influencer engagement
PG Tips

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