Nespresso

Vertuo World

Brief

  • London
  • Consumer

Announcing Dua Lipa as Nespresso's global ambassador with a thunderclap moment.

Idea

We ushered in the start of a new “Vertuo World” era for Nespresso with a multi-phased campaign combining experiential with a robust media strategy to drive cultural buzz.

At the heart was The Recipe Remix - a six-day Covent Garden takeover attended by 57 media/influencers and 4,657 consumers to experience unexpected coffee creations inspired by Dua’s favourite flavours. From Pickled Coffee Cola to the Love It or Hate Latte and an Salted Affogato, we turned experimental coffee into a shareable spectacle. Guests could also take part in a ‘Spin to Win’ mechanic to unlock exclusive prizes including Vertuo machines - with 4,000+ prizes given away.

The result? Blanket earned and social coverage that sparked cultural conversation, flooded FYPs, and landed live on air across ITV Lorraine and Heart FM.

212
pieces of coverage
1.16BN
earned media reach
7,740
explorative coffees served
6
broadcast hits
Lidl

The Trolley Bag