Birds Eye has appointed The Romans to a retained consumer, corporate and influencer brief following a competitive pitch process. 

Owned by Nomad Foods, Birds Eye is the UK's no.1 branded frozen food company. The Romans’ remit will include Birds Eye as well as the Goodfella's and Aunt Bessie's brands. 

Birds Eye launched over 75 years ago and has been championing accessible, healthy, sustainable and delicious frozen food ever since. 

The appointment of The Roman comes following a refreshed vision for Birds Eye; to be the World’s Frozen Food Champion reflecting the positive impact frozen can have on people and the planet. 

This vision is accompanied by a new Masterbrand platform ‘That’s A Recipe For A Life Well Fed’ created by Havas London. The work reframes frozen food as a source of nourishment, joy and connection, bringing people together around tastier, more fulfilling mealtimes. 

Moving into 2026, The Romans has been briefed to drive purchase intent through strategic earned comms, connecting Birds Eye brands to culture, and driving thought leadership from the front within the frozen category. 

Claire Sutton, Marketing Director at Birds Eye UK & Ireland, said: 

“At a transformational time for the frozen category Birds Eye needs partners that have the strategic and creative nous to really deliver for our business. The Romans stood out to us as a team that is able to drive the perception change our business needs, bringing Birds Eye to a whole new generation of consumers and - ultimately - using frozen as a force for good.”

Tom Winterton, Director at The Romans, and fish finger sandwich connoisseur said: 

“New client wins don’t come much more iconic than Birds Eye. Families up and down the country (mine included) rely on this brand to deliver nutritious, convenient meals day in, day out.  To be collaborating with a company that is such a part of everyday life for so many is a hugely exciting prospect.”